1) On average, children from birth to 23 months old are watching 55 minutes of TV a day, and 2- to 4-year olds are watching 90 minutes a day. 2) Use of mobile media starts young: More than a third (38%) of all children under 2 have used a mobile device for any media activity compared to 10% 2 years ago. Among 2- to 4-year olds, the rate has grown from 39% to 80%; and among 5- to 8-year olds, usage has risen from 52% to 83%. 3) Smartphones are the most frequently used devices